Personal Brand Reinvention for a Public Figure & Speaker
.png)
Client:
Victoria Liberman — public speaker, influencer, coach and thought leader based in Israel
Challenge:
Victoria came to us after an expensive and ineffective collaboration with a producer. Despite her talent and recognition, she lacked a clear direction and wasn’t seeing meaningful growth or new opportunities. Her brand felt fragmented, and she wasn’t sure what to do next — or how to position herself in a way that reflected her depth and ambition.
What we did:
1. Strategy & Positioning
- Conducted a deep personal brand audit: talents, audience, story, and potential
- Identified her true direction and designed a detailed roadmap for long-term growth
- Crafted a new brand narrative aligned with both personal values and media potential
2. PR & Media
- Positioned her as a public speaker and expert — booked her at multiple events with 100+ attendees
- Shaped her media presence and supported outreach to relevant platforms
- Helped initiate a collaboration offer from the Israel Defense Forces (IDF) as a civilian educator
3. Content & Creative Production
- Supported the release of her first book
- Helped with live book presentation in the format of a mono-performance
- Produced high-quality video materials, including a personal interview, to strengthen her online presence and support future PR campaigns
- Conducted a deep personal brand audit: talents, audience, story, and potential
- Identified her true direction and designed a detailed roadmap for long-term growth
- Crafted a new brand narrative aligned with both personal values and media potential
2. PR & Media
- Positioned her as a public speaker and expert — booked her at multiple events with 100+ attendees
- Shaped her media presence and supported outreach to relevant platforms
- Helped initiate a collaboration offer from the Israel Defense Forces (IDF) as a civilian educator
3. Content & Creative Production
- Supported the release of her first book
- Helped with live book presentation in the format of a mono-performance
- Produced high-quality video materials, including a personal interview, to strengthen her online presence and support future PR campaigns
Result:
Victoria gained full clarity on her direction and brand identity — with a structured roadmap and strategic milestones ahead. Her public influence grew significantly: she became a regular speaker at events, received a high-profile collaboration proposal from the IDF, and presented her book to a sold-out room of emotionally engaged followers. The mono-performance launch became a symbol of her transformation — both personal and professional.
The project evolved from scattered efforts into a clear, empowering personal brand platform with media, product, and live presence all aligned.
The project evolved from scattered efforts into a clear, empowering personal brand platform with media, product, and live presence all aligned.